Itsme commissioned NIQ (Nielsen Consumer LLC) to survey 4,000 people across Belgium and the Netherlands in April 2026, split evenly across banking, insurance, telecom and energy.
The Identity Maturity Index 2026 is here. Where does your sector stand? ↗ · repeat of an earlier article
What happened
- Itsme reports that consumer expectation is ahead of deployed identity technology in seven of eight sector-country pairs; Belgian banking is the exception.
- Itsme reports 64% of respondents named recording a video selfie with their ID card as the biggest barrier to becoming a customer.
- Itsme states that itsme launched in the Netherlands in June 2026.
- Itsme states that around 8 million people use itsme to prove identity to organisations in Belgium.
Why it matters to Signicat
- Report frames external identity apps (itsme-type) as the consumer-preferred method, which competes with Signicat's eID brokering pitch in Nordic/Benelux markets.
- Report promotes reusable identity as a brand-rating lever, a positioning claim Signicat's reusable identity and Wallet Hub offerings address; itsme's Dutch launch targets Signicat's Benelux core market.
Evidence from the source (6 quotes)
- “Across the eight sector and country pairs, consumer expectation runs ahead of the identity methods providers actually deploy in seven of them. Belgian banking is the only pair where what providers offer matches what customers want.” source ↗
- “When asked what would stop them from becoming a customer, 64% of respondents named recording a video selfie with their ID card.” source ↗
- “itsme launched in the Netherlands in June 2026, so Dutch providers can now build on the same reusable identity.” source ↗
- “Around 8 million people use itsme to prove who they are to their bank, their insurer, their telecom and energy providers, and the government.” source ↗
- “An external identity app is the method consumers most want for confirming identity, in every sector and both countries” source ↗
- “itsme launched in the Netherlands in June 2026, so Dutch providers can now build on the same reusable identity.” source ↗
Reusable identity VCeID brokeringPositioning narrativeResearch reportThought leadershipMarket entryBenelux
5 of 5 facts verified against the source · confidence medium · claude-haiku-5-5