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Alloy· 21 Oct 2025 L3 · Notable

Alloy published its 2025 State of Scams Report on 21 October 2025, based on a Harris Poll survey of 2,000 American consumers.

85% of Americans Fear AI-Powered Scams, and 66% Opt for Banks using… ↗

What happened

  • The report states that 85% of Americans worry AI technology makes scams harder to detect.
  • The report states that 66% of consumers are more likely to choose a financial institution that uses AI security measures.
  • The report states that 67% of consumers say financial institutions should reimburse lost money for scams even when personally authorized.

Why it matters to Signicat

  • Consumer-survey marketing for a fraud-prevention vendor targeting banks; relevant to Signicat's bank buyers on AI fraud messaging, though it carries no Signicat product claims.
  • The reimbursement and trust figures (67%, 87%) are directional for banks' fraud-liability debate; the survey is vendor-commissioned and US-only.
Evidence from the source (5 quotes)
  • “85% of Americans worry that AI technology makes scams harder to detect” source ↗
  • “Two-thirds (66%) of consumers say they are more likely to choose a financial institution that uses AI security measures to protect them.” source ↗
  • “Two-thirds (67%) of consumers said that financial institutions should reimburse lost money for scams even when the transaction was personally authorized.” source ↗
  • “consumers also expect their banks to use the most advanced AI tools to protect them from bad actors” source ↗
  • “Trust hangs in the balance: 87% would lose trust in their financial institution if it failed to notify them about attempted scams” source ↗
Fraud deepfake injectionPositioning narrativeResearch reportGlobal

4 of 4 facts verified against the source · confidence medium · claude-haiku-5-5